However, recent developments have shaken consumers' trust in the USDA Organic label. Aurora, a top dairy producer in the country, was found ducking organic standards, selling conventional milk under the guise of organic.
The Aurora scandal exposed glaring gaps in organic inspections. Some inspections are scheduled in advance, giving a businesses time for a cover-up, and certifiers don't always inspect at crucial times during the season. USDA inspection at Aurora, for example, happened during winter months—though peak grazing season happens in summer. That way, inspectors didn't catch that operators weren't grazing their 15,000 head of dairy cows on grass as organic standards required.
Meanwhile, imported chemically-treated corn and soybeans were deliberately mislabeled organic to boost profits, when they entered the United States, further shaking consumer faith in the certified label.