The "calorie is a calorie" crowd has strongly pushed the "eat less, exercise more" message to millions of Americans over the last 30 years. Not surprisingly, intangible psychological and physical failure followed, often coupled with angst and even self-loathing. Perhaps summed up best by Dr. Richard Feinman in The World Turned Upside Down, this same crowd often also preaches against fat. If all calories are the same and we need to eat less, why should we care if it is fat? Such inconsistencies define these groups as they love pushing intangible and esoteric messages that few can follow. More recently, the dietary world and media have been praising the merits of the Mediterranean Diet.