With studies revealing significantly lower sperm counts in men who put mobile phones in their pockets, French company Spartan set out to create a solution.
And after raising $26,250 through an Indiegogo campaign, the "Spartan boxer brief" was born.
The company claims the underwear is able to block more than 99 percent of mobile phone and Wi-Fi radiation.
"In order to effectively block the radiation emitted from our wireless device, we had to develop a unique hi-tech fabric," the company wrote.
"We did this by incorporating pure silver fibres into our cotton weave, which together act as an electromagnetic shielding, preventing radiation from reaching your genitalia.