"These companies, they’re pushing this idea, like that champagne should be associated with celebrations like weddings. Who ever actually invented the idea that to celebrate you have to drink champagne? I’ll tell you who invented it, a marketing company behind a champagne company. Who says that you have to drink beer to watch sporting games? Well, the beer companies, of course. Who says that you have to have a bottle of wine over a romantic dinner? The wine companies, that’s who.
The truth is, you can enjoy all of these activities without the alcohol, and you can live a life filled with celebration and joy and energy and clarity, without the alcohol. When you drink, you’re not actually drinking for pleasure. You’re actually drinking just to relieve you of your alcohol withdrawal. Alcohol is a highly addictive drug, and when it passes out of your system, it leaves you wanting more, like hunger. Then you feel like you’re craving a drink. You’re not actually craving the drink for pleasure, you’re craving it to relieve you of your craving."
James Swanwick – Be Wiser Without Budweiser
James Swanwick is an Australian-American entrepreneur, former SportsCenter anchor on ESPN and host of The James Swanwick Show podcast. He is the creator of the 30 Day No Alcohol Challenge, which helps you reduce or quit alcohol; and creator of blue-blocking glasses “Swannies,” which help you sleep better. On today’s episode of Bulletproof Radio, James and Dave talk about the social pressure to drink alcohol and how to conquer it, the marketing tactics of the alcohol industry, James’ blue-blocking glasses, considering light as a drug and more.