John Harvey Kellogg, M.D. (February 26, 1852 – December 14, 1943) was an American medical doctor in Battle Creek, Michigan, who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas, and exercise.
"Take the sunflower, for example. It looks straight at the sun. It watches and follows the sun all day long, looking straight at it all the time; and as the sun dips down below the horizon, you see that sunflower still looking at it; and as the sun turns around and comes up in the morning, the flower is looking toward the sun rising. It is God in the sunflower that makes it do this…" ~ John KelloggKellogg was an especially strong proponent of nuts, which he believed would save mankind in the face of decreasing food supplies.
At the Battle Creek Sanitarium, Kellogg held classes on food preparation for homemakers. Sanitarium visitors engaged in breathing exercises and mealtime marches to promote proper digestion of food throughout the day. Because Kellogg was a staunch supporter of phototherapy, the sanitarium also made use of sunbaths.
Kellogg made sure that the bowel of each and every patient was plied with water, from above and below. His favorite device was an enema machine that could rapidly instill several gallons of water in a series of enemas. Every water enema was followed by a pint of yogurt — half was eaten, the other half was administered by enema, “thus planting the protective germs where they are most needed and may render most effective service." The yogurt served to replace the intestinal flora of the bowel, creating what Kellogg claimed was a squeaky-clean intestine.
Kellogg believed that most disease is alleviated by a change in intestinal flora; that bacteria in the intestines can either help or hinder the body; that pathogenic bacteria produce toxins during the digestion of protein that poison the blood; that a poor diet favors harmful bacteria that can then infect other tissues in the body; that the intestinal flora is changed by diet and is generally changed for the better by a well-balanced vegetarian diet favoring low-protein, laxative, and high-fiber foods; and that this natural change in flora could be sped by enemas seeded with favorable bacteria, or by various regimens of specific foods designed to heal specific ailments.
John Kellogg and his brother Will Keith Kellogg started the Sanitas Food Company to produce their whole grain cereals around 1897, a time when the standard breakfast for the wealthy was eggs and meat, while the poor ate porridge, farina, gruel, and other boiled grains. John and Will later argued over the recipe for the cereals (Will wanted to add sugar to the flakes). So, in 1906, Will started his own company, the Battle Creek Toasted Corn Flake Company, which eventually became the Kellogg Company, triggering a decades-long feud.
He had many notable patients, such as former president William Howard Taft, composer and pianist Percy Grainger, arctic explorers Vilhjalmur Stefansson and Roald Amundsen, world travelers Richard Halliburton and Lowell Thomas, aviator Amelia Earhart, economist Irving Fisher, Nobel prize winning playwright George Bernard Shaw, actor and athlete Johnny Weissmuller, founder of the Ford Motor Company Henry Ford, inventor Thomas Edison, African American activist Sojourner Truth and actress Sarah Bernhardt.